Tom Haugomat’s cinematic posters for luxury apartments in a Southbank high-rise

The narrative surrounding property in London constantly comes back to luxury developments like South Bank Tower. The promotional campaigns for these are usually relentlessly aspirational, and lack personal touch to say the least. It comes as a surprise then, to see Paris-based illustrator Tom Haugomat raise the bar with a series of striking, cinematic posters for the Southbank high-rise.