If you had told us that a fermented tea made using a symbiotic culture of bacteria and yeast (a SCOBY) would become one of the fastest growing beverages on the shelves, we would have said, “Sure, and someday there will be driverless cars and Grey’s Anatomy will be a rudderless, canceled ship without the likes of Katherine Heigl darkening their towers.”
Well, here we are. Fermented beverages. Who knew!
Kombucha sales in 2017 soared to $556 million, a clear indication that fermented and alcohol-free beverages are enormously popular with consumers and that they’re not going away any time soon.