How to Brainstorm — Remotely

In the age of Covid-19, many of us are not working together in the same rooms as we were in the past, but we still need to generate ideas. There are both disadvantages and advantages to brainstorming remotely but you can make the most of the advantages to come up with new solutions. For example, because the problem-solving work will happen virtually, you can bring people from different parts of your organization — with different backgrounds and perspectives — who might not have been able to attend in person. So don’t start with a list of people you want involved in your session. Instead, identify the roles and expertise you want and then find people who fit that description. You can also slow down the process and make it asynchronous to avoid groupthink.