Trüf Creative — Monika Kehrer, Adam Goldberg — Los Angeles, USA

“My typeface designs are more about what visually pleases me than important aspects of type design such as readability, precision and consistency. They’re about graphic rhythm, flow and balance and act more like design pieces than actual typography. I’m typically inspired by the juxtaposition between different aspects such as thick and thin, organic and machined, static and moving, classic and avant garde, serif and sans, and how I can create forms that find the balance between those qualities.”