AT&T Codes of Culture Campaign

Client: AT&T Project: Codes Of Culture Campaign Agency: Translation Context: AT&T is undoubtably one of America’s largest carriers, but still, Giants can often become disconnected with their core base. Wanting to recapture the authentic interest of its users, AT&T were looking for a way to inject themselves into the various niche cultures found all across America – the very cultures that often came to define these locales.