Waka Waka, The Full Collection

WAKA WAKA — The full collection of Shin Okuda’s wood furniture & functional objects. Built on a uniquely structured grid system, this site lends itself to a sense of wonder through both deliberate and random moments of user interaction, pushing the boundary of a traditional online shopping experience. Additional areas of focus, including the fundamental relationship between content and form, graphic solutions inspired by print media, and conscious typography choice, positions the site as a functional yet dynamic digital landmark. Photography: Abraham Campillo Art Direction: Ben Mingo Development & Interactions: Tim Roussilhe Studio: Mouthwash Typefaces: Untitled Sans & Domaine Text from Klim