As a Young Creative Studio, Lobster focuses on simplifying client’s complex messages and presenting them in a fresh, simple and charismatic way. With clients all over the world and years under its belt, Lobster opened a door into a simple and charming world making it appealing for clients and young talents alike. Our goal was to strip down all its legacy down to the essential, the Lobster. As designers we look for simplicity and efficiency. Every decision, down to the last pixel, needs to have a purpose. The new brand introduces a set of elements that in its combination build the ISO and all communication for the brand. The set focuses on simplicity, effectiveness and versatility; all core values of the Brand.