How to revamp a paper brand: Hybrid Design create a beautiful campaign for a beautiful paper range

In a relaunch of its portfolio, NY-based and family-owned fine paper mill Mohawk has worked with long-term collaborators Hybrid Design to conceptualise and develop a new visual system for its products. This centres around five new collections that demonstrate the capabilities and strengths of the company’s papers. “Each collection combines papers across grades around distinct purposes,” the San Francisco-based studio tell us, “while each printed piece helps communicate through design and process why you would choose from one collection over another.”