Brand offers a wide range of 100% natural honey, which comes from Masuria – one of the cleanest regions in Poland. ‘Pan Mazur’ is characterized by a unique taste and aroma as well as invaluable health properties. The brand guarantees that the honey is unsweetened, enriched with dyes, preservatives or flavorings. The task was to design labels with eye-catching illustrations and a photo session. The illustrations are focused on brand hero – masurian beekeeper, who appears surrounded by the energetic colors of honey plants. They are made by hand, with ink and gouache. Their imperfection reflects the natural character of the brand.