The four-character name GURU becomes a showcase space for inspiration and creativity. Populated by work created by BAFTA Guru’s network of ambassadors and advocates, the identity is effortlessly applicable to print and digital executions. A flexible identity system that becomes a showcase for inspiration and creativity. A dynamic toolkit that comes to life through the work of BAFTA Guru’s roster of ambassadors and advocates. A system filled with colour, pattern and motion, anchored by a self-dividing grid and endless possibilities and adaptable to any content. Energetic and flexible, the identity defines the BAFTA Guru as an icon for moving art creativity and talent enablement.