StyleShare BX Design Renewal

StyleShare is an SNS-based platform specializing in fashion where users discover various fascinating products by sharing information; experience products more vividly; and make real-time inquiries. Plus X establishes its core value and design principles based on existing identity of StyleShare, proposing the renewal of concept in order to express its identity at various brand touch points such as its logo, key visual, color, typeface, and images. ! This project is to propose its directions to the design and design system through reinterpretation of brand identity established internally at StyleShare.