Background — Executive Nexus is a platform that connects the world’s best executives with private equity opportunities. As a niche proposition, the platform only really matters for C-level executives and above. Keen to never be seen as white glove or velvet rope, EN is simply a platform that isn’t relevant for the vast majority of people, making it a network for the 0.025%. We were tasked with creating a visual and tonal identity to better reflect EN’s ambition, and to create a connection with their users — those who are wealth rich, but time poor. Idea — The agents of change — creating pivotal moments for individuals and businesses through curated connections.