Tip Top is a Chinese bath and body brand specialized in creating unique olfactory experiences for its male market. Cascara Creatives were asked to create a brand and label that would visually represent Tip Top’s retro and strongly masculine identity. We designed labels inspired by retro Chinese apothecary and timeless whiskey labels for Tip Top’s line of bath products. The main visual identity consists of lithography-styled illustration, bold typography, and wood-textured elements. We worked closely with Tip Top to develop a packaging system that could be utilized for future scents as well.