When a client has a concept with the potential to take over the world. We need to create an universal design language that speaks to many cultures. How do successful social network come into existence? There are many new concepts and wannabes, but rarely do they have the potential to become something big. Not in the case of Stopwatch: The Time Network, an innovative concept for a strictly chronological video based feed that really had what it takes. Launching such an ambitious project is no simple feat and positioning it among some well established behemoths requires finding a graphic language that is easily understandable and familiar to a widely diverse selection of people all over the globe. Even a quick study of current social medial leaders would be enough to establish a pattern,all of the known brands have evolved an astonishingly simple iconography that could easily translate to almost any audience.