Tencent Video Project Casting Brand eXperience Design

Tencent Video 《演员请就位》 (Project Casting) Brand eXperience Design Project – 《演员请就位》 (Project Casting) is an audition program organized by Tencent Video that focuses on the essence of the movie industry, focusing not on the actor’s simple acting skills but on the attitude of the actors to the movie industry. – We maintained a refined look and feel throughout the design to express the genuine mindset of the program and its focus on the essence of the film industry. We used bold designs are deployed in a variety of media and developed flexible and adaptable design to express the spirit of a program that discovers hidden values.