Oin Ye is a ceramic artist from Vietnam. He is more known regionally and sells selected products at exhibitions or art markets. For his next exhibition “Collection 2” we were allowed to develop an identity. We created print and editorial products like posters, a catalog, cards, etc. The result is really impressive and very personal. Basic Idea: It’s all about culture. From the beginning we were looking for something very cultural and personal. We found the sketches and the artist’s handwriting very strong and memorable. So we used these as the basis for the entire identity. We want the brand to recognize the Asian culture.