L’O Bleu Castella Blue Bird|Honey Cake Gift Box

L’O Bleu from Japan uses the concept of the Bluebird fairy tale as her guide, hoping to convey the concept of contentment and sincerity. At the same time, it also implements its concept into the products, making cakes with the most original formula and natural raw materials, so that people can feel pure and true happiness after tasting their products. “People embark on a journey in pursuit of their definition of happiness, when in fact they have already achieved it, they just don’t know it.” In this logo and packaging design, we show the overall visual elements of the story “Bluebird” with the concept of theater performance, from the beginning of the story, to the development of the midstory, until the end of the story. In the part of packaging material, we chose special dyeing paper to show the color characteristics of blue birds, and presented its appearance by convex processing and overlapping printing, to show the simple characteristics of the story itself.