Crimson tide: U.I.WD. delivers a high-octane brand for Apostrophe Reps, soaked in a rich tone of red

Home to a global cohort of image-makers, Apostrophe Reps is a women and minority-owned agency that represents a tasteful band of photographers, directors and stylists. To build a visual world that reflects the richness of both the talent they work with and the very spirit of the agency, they collaborated with São Paolo-based design studio U.I.WD., led by Creative Directors Bruno Tatsumi and Mariana Torres. Apostrophe needed a refresh, and U.I.WD. tackled the brief by delivering an impactful identity and a dynamic overarching visual system, which ‘celebrates the possibilities that emerge when unexpected combinations of ideas, colours, typography, art and photography intersect – much like the eclectic and diverse group of representatives at Apostrophe.’