The identity is developed base on the need to come up with a brand for myself as an experienced graphic designer. I have spent a decent amount of time to build the brand, considering what is valuable as a graphic/motion designer. m y k d h are the first letters of each words in a sentence: kind of designer makes you happy, which I believe is the most important value as a designer. k d h are also initials of my name kim da-heon, thus mykdh is able to be read as my kim da-heon. It implies another significant value, open-hearted to people that my creative knowledge and artistic sense are used for everyone to express their idea or imagination.