Fogon emerges in Riyadh, Saudi Arabia, with an innovative and original proposal. It brings together two opposites: primitive cooking and fine dining; in order to create a new eating experience. We were inspired by the british industrial revolution, particularly by elements such as coal and fire, but wanted to create a “modern” atmosphere. This can be seen in the mixing of classical london bricks with avant garde constructing techniques, vintage animal illustrations with contemporary photography and forthright contents with delicate and subtle graphic forms. The phrase “A culinary journey” can summarize the whole adventure, as welcoming voice inspiring us to discover new flavours and cooking techniques.