Oficina Muda

Oficina Muda unites people, brands and ideas to help close the sustainable cycle in the fashion world. The brand works side by side with mainstream fashion labels in Brazil, collecting garments, rags and products that didn’t make it to the shelves and would otherwise end up in the waste bin. After a careful process of upcycling – fixing minor defects or creatively repurposing each garment – it creates a a new market for the clothes, giving it new life. We were responsible for brand strategy, renaming, repositioning and redesigning the brand from the ground up.