Branding and Packaging for Matu Mate

Yerba Mate has been consumed in South America for centuries, but recently it became a popular infusion around the world. With a growing preference for healthy products, Matu Mate is the perfect substitute for any soda or energy drink. To design the packaging we played around the idea of a joyful, natural and light-hearted beverage and we created an ingredient–headed character for each flavor variation. For the logotype, we inspired in the fountain of eternal life, as Yerba Mate claims to have numerous benefits for general health as well as providing energy to those who drink it.