THE CHALLENGE Most yellow mustard has been produced for more than 10 years by the Most family as a recipe passed down from generation to generation. As so many friends and family wanted to take some home, they decided to turn it into a product. Our challenge was to create a visual identity and label for Most Classic Mustard that had a low production cost. The concept We created a logo that emphasized the name Most so that people could really associate the product with the classic family recipe. We use a fluid and contrasting typography, like a good mustard sauce. And for the label, we use only two colors to keep the cost of production low: Pantone 136 CP and Black, printed vinyl paper.