Hotel Meira — a four star hotel, located in Vila Praia de Âncora, that lives form its own history for more than 8 decades. Minho native in genesis and form, in symbiosis with the natural elements that serve as environment, with the solicitude of those who seek the balance between welfare and sustainability. Founded in 1935, the Hotel has been refurbished in late 2018, making the redesign of their identity the next priority. The new design should preserve the values and history of the Hotel, adding a touch of elegance and modernity. Every piece designed has the purpose of perpetuating family essence for generations to come and this had to be translated into its visual communication. The sunny and relaxing place give us inspiration to create minimalistic and elegant brand materials, with maximum attention to detail. The match between quality paper stock with great printing technique and soft colors, allowed a sophisticated treatment of the global brand.