CREMICO – Flavor Tripper

Ricardo Goachet is a chef who wanted to communicate by food something deeper than unforgettable flavors. He wanted to create an experience through his dishes that teleport people to different places with a single taste. That’s how Cremico was born, a brand of soup that will make you travel the world. This project was born in the Covid19 pandemic. Therefore, the chef decided to cook dishes to teleport people through flavors. In this way they can learn about different cultures and cities like Tokio, Medellin and Hong Kong. All of this by traveling from home, because we cannot go out anymore. The challenge was to communicate this experience through branding. The packaging, the menu, the photography and even the unboxing should make the consumer feel a trip of flavors.