Raincoast | Packaging

The exercise was to rethink the label of a tin can. While the teacher suggested choosing a can with a good label surface to make the job easier, I challenged myself to choose the smallest possible: the can of tuna. The Raincoast company is one of the few who communicate their fishing techniques and the origin of their fish. I wanted to highlight its respect for the oceans as well as this desire for transparency regarding its product. The purpose of adding a game in the form is to encourage consumers to buy more than one box at a time and to make the product more attractive to the eyes of, among others, children.