Ferdinando Principiano

Ferdinando Principiano is a producer of Natural Wines.
Natural wines has a 1% market share but awareness of pesticide free farming among consumers is growing.
The goal was to integrate this advantage in the packaging while preserving the established identity.
The differences between a “normal” wine and a Natural wine can be explained as the choice of a minimum intervention in the vineyard and in the cellar to express the unique character and personalities typical of a piece of land in a particular year.