Jean-Pascal is a Los Angeles based Florist. Innovative and contemporary, he has been showcasing the world’s most beautiful flowers in luxury hotels and landmark brands such as the Ritz-Carlton, Dior, Chanel, Tiffany and more. Our directive was to develop a visual identity following his contemporary approaches in his floral designs. Our inspiration comes from the Hollywood & Bel Air look from the ’90s. The visual composition creates a contrast between luxury and the ludic expression of that era.