TIDY – Packaging – New York, NY

Tidy Products is an antiseptic product brand designed for humans who desire a specific minimal aesthetic in their living spaces. Tidy Products is a fictional brand created as a personal branding and packaging project. Our main goal with the Tidy Products’ branding and packaging was to create an elevated and sophisticated visual aesthetic for a classic product. We achieved this by using the strong juxtaposition between rough textures, which is usually what causes scrapes or cuts; and clean and transparent liquid, which typically cleans and heals those scrapes or cuts.