Martani

Visual identity for Martini, an italian style ice cream parlor and coffee shop. The monogram designed brings together the initials of the founders, a capital “M” and a lowercase “t”, a seamless composition that represent the union of the couple and the family that run the brand. We took the artisan style of the ice cream itself and we used it as an inspiration for the graphic design process. All the elements of the visual identity were draw by hand, with stamps, brushs and even the little wooden scoops that are classicaly used to taste the ice cream.