Samsung O2O Service Visual Identity for Samsung Multi-Channel Service. We have developed a Visual Identity for Samsung Multi-Channel Service. Samsung’s multi-channel service O2O Service, which extends the customer’s purchasing experience by crossing online and offline without boundaries, and its sub-brands, Store Pickup, and Online Order, have established an identity system. Store Pickup is a service that allows you to pick up products ordered online directly from nearby offline stores, and allows you to receive services such as product customization through store staff. It is a service that allows you to find it on the spot or receive a recommendation and receive it immediately. As it is a service that crosses online and offline, we have developed a VI system that promotes a consistent and clear service brand image in various media applied.