Fauna Primavera is a music festival that has been established since 2009 at Espacio Broadway, just outside of Santiago, Chile. It’s a one-day springtime celebration that features some of the top electronic and alternative artists from across the world. It happens every November and gathers between 10 and 15 thousand people to listen to more than 40 bands and DJs play from night until dawn (12 pm to 5 am). Featured artists include Empire of the Sun, Phoenix, Pulp, Yo La Tengo, The Cardigans, Iggy Azalea, Homeshake, M.I.A., Mac Demarco, Neon Indian, Tame Impala, and AlunaGeorge. The festival was rebranded for the 2016 and 2017 events, to create a unique and fresh graphic system. The core concept is inspired by the effects of music on molecules in which sound waves influence the surrounding environment by moving molecules and changing their shapes. The flowy nature of this design allowed it to be applied to a wide array of mediums such as websites, posters, signage, and stage design.