Paruno Central of Música is an ambitious project in Central Mexico that involves an academy, a venue, rehearsal rooms and a music store, and its main intention is to impulse young talent whilst creating a community that truly enjoys music and the passion that surrounds it. Bold messages, energetic colors, and outlined illustrations are the main core for the graphic universe created. tbpmx made clear the importance of speaking up and sharing the passion for music in order to change the world through sound. The goal was not to only create an identity for a venue, but to share the idea that music, more than a hobbie, it is a way of living. — 1, 2, 3, 4.