The Branding project of Cervejaria Bellavista was developed for a family company founded in 1924, which had beer production as a business in the beginning of its history. Over the years, the industry has directed its portfolio of products to non-alcoholic beverages, leaving beer on hiatus for almost a century. After all these years, we were commissioned to help resume this dream: beer production. We immerse ourselves in the universe of the almost 100-year-old company to rescue the historic brewery imaginary and rebuild an aesthetic that, while classic, remains current. Our demands were branding, naming, brand and product positioning, packaging design and promotional materials.