Wonderlust is one of Canada’s leading animation studios. Founded in 2014, Wonderlust felt they had outgrown their original visual identity which did little to signify the vibrance of their work and attitude as a studio creating world-class motion. We were tasked with creating a fresh identity which could embody their values of growth, energy and dynamic movement. Their new logo and wordmark were the basis for business cards, a new website, signage and collateral material. Our priority was not only to create an appropriate identity but also branding which could serve as a tonally neutral vessel for their diverse and colorful output.