Drinking With Your Eyes: How Wine Labels Trick Us Into Buying
There are a whole slew of mind games that label designers use to get us to think better of their wines without ever tasting a sip. Want to add 10 bucks to the price of a bottle? Class it up with some gold stamping on that label. An insider spills the industry’s secrets in a gorgeous photo book.
Drinking With Your Eyes: How Wine Labels Trick Us Into Buying Published by Maan