NGP – visual identity overview (2019)

The logo, which was a part of the presentation winning the competition for the visual identity of the largest Czech gallery institution in the spring of 2018, represented a contraction of an open space that needs to be defined and developed in the long term. Regardless of the new visual appearance, in the coming months we succeeded in fulfilling the main goal of the change of style – the consistent unification of gallery communication and radically heightening the visibility of its activities throughout the capital and beyond, under one identity. We have introduced a system of presentation of individual buildings managed by the NGP, each with its own brochure. We created monthly program brochures and a map of all NGP locations. An updated loyalty program now presents the works from permanent collections (there are quite a few!). We have systematized and expanded the gallery’s collaboration with illustrators on brochures for accompanying programs, especially those for children and youth