In reference to last century modernist style, the poster for the Design Days manifests a resolutely minimalist spirit. Evoking the event name, both D are interwoven and thus claim that design has no boundaries. Strong visual codes – plain colours, gradient and geometric shapes – recall the event topic itself, design. Official Colour of the Design Days, yellow is completed with intense silver, but it is ultimately a tonic blue that enlightens those both dominants. The serif typography created in 2012 by a Swiss foundry contrasts with the refined style of the poster. Nevertheless, it is contemporary and blends perfectly with the whole picture.