Ludovic Balland uses the keywords “Design, Look, select, criticism, understanding, support, falling, crying, comforting and exclamations, despair, again, finish, celebrations, loved ones” at the beginning of his two-day workshop. Under the title “My school – Manifesto” asks the Swiss typographer to the students to complete these 15 terms to a personal experience, opinion or comment. The material of the sentence becomes the starting point for an intensive examination of one’s own creative attitude.