In 2018 Gymondo – Germany’s #1 online fitness service catering to women who want to lead a fit & positive life – updated their brand strategy. The old identity did not reflect the new direction & was in need of an update. The new identity is positive, energizing, and dynamic. The logo and animation reflect the transformative & holistic effects of fitness & good nutrition. Getting in shape is shown as a pleasant experience that can have a profound impact on quality of life.