Rebranding design was made for a social startup http://citysenseplatform.com. City Sense platform is the implementation of urban projects for a smart city. Proposals for projects expelled designers , architects, urbanistsб journalists, lawyers , all those who are important for problems in the city and who are eager to solve it. Examples of such projects can be: public lighting places, visual advertising , the struggle for the purification of the city of excess advertising, gentrification and so on. This is an information resource , where the same ideologues smart city give interviews, write book review, propose concrete solutions for specific projects. Similar platforms exist on the basis of research institutes, architectural firms , urbanists / journalists and sociologists, which is close topic smart city and eco-friendly design.