Showcase 2019

Reimagining an Irish fashion icon for Showcase 2019. Let’s face it, the Aran jumper is iconic. In recent years it’s been revisited by fashion houses including McQueen and Dior and has recently found a home for itself at MoMA in New York. It’s a global icon, but we can sometimes see it as a cliché — so intertwined with Irish identity (in a ‘Darby O’Gill’ way) that we look past it. Inspired by this idea of the Aran knit and Irish identity we reimagined the traditional knit as a series of Aran bodysuits. We collaborated with knitwear designer Pearl Reddington and leading Aran manufacturer Ireland’s Eye to bring the concept to life. We created striking pieces that show off our iconic pattern, bringing a fresh perspective to our national Aran identity. Project Scope: Concept & Campaign, Identity, Art Direction, Photography, Copywriting, Design for Print & Digital Outputs, Website Proposal, Product Curation, Instagram Campaign & Management