Fytt was born with the idea of feeding your skin with healthy foods the way that you nourish your body. In taking advantage of today’s juicing trend, Fytt turned the idea inside out by developing a skincare line using what gives you internal benefits, externally. Fytt’s brand mission is to provide the health-conscious active individuals with the most healthy and nutritious body products to complement their lifestyle. Fytt then partnered with Farm Design to create and establish a brand that encompasses each pillar of their company: healthy, active and stylish. The completed branding system included bottle label designs for the launch of their first 3 SKUs, a custom ecommerce shipping box, printed marketing material, a set of curated photos and a responsive website.