FESTIVAL CAMPAIGN, 2014 PROJECT K e.V.

The motto of the third Project K – The Korean Film Festival
was »Play«. Therefore korean traditional games were
a new addition to the program. People could learn how to
play Gonggi, Tuho, Ddakji, Jegichagi and Yutnori.
All five games have one thing in common – all playthings
are flying in the air by throwing, kicking or flipping.
The state of flying/motion has been captured as keyvisuals.
The typography corresponds with the key visuals, breaking
out of its form and resembling film reels.