Amnesty is anxious to win

Amnesty International France signs a new campaign with fangs with DDB Paris . As explained in the launching statement, Amnesty is an NGO that receives no financial support, “neither from governments nor from companies, which gives it formidable independence and legitimacy.” But this independence has a cost: that of resting solely on the motivation of its troops, members and volunteers. However, according to Amnesty, the new generation “does not engage in NGOs”.