Reebok Classic 83

Reebok Originals re released an 80s track shoe in summer 18. For the release of the shoe the studio was commissioned to work on a poster and gif campaign that was used across the UK in all Size shoe stores. The posters were featured at till points and the gifs were incorporated on screens throughout the retail units. The posters are all influenced by the theme of the running track, incorporating the colours and lines usually associated with tracks. The typography was drawn to feel playful and incorporate a sense of movement.