What about water?

Every year on the 22nd of March we celebrate the “World Water Day”. A collection of five posters and a video for this special day have been designed during the Graphic Design Adobe Live Stream in San Francisco.

Often, water awareness campaigns are “asking” the viewer to change his/her behaviour, highlighting the importance of freshwater. In contrast, the phrase “What about water? Watever, who cares!” has being used for this poster collection, calling the viewer to question his/her way of thinking towards the importance of water.