With Airbnb, do not be a tourist anymore in Paris

According to an Airbnb study , 47% of travelers do not like to be considered tourists when they visit a place. But the main reason that travelers use Airbnb is to live like locals , if only for one night. The rental site between individuals, always accompanied by the agency TBWA \ CHIAT \ DAY in Los Angeles, chooses to focus its communication on this aspect of its service.