Adidas x NHL – Identity + logo design with and emphasis on sports / athletics.

The entire creation phase of the Adidas x NHL Adizero Uniform Unveil Toolkit. The project was built into a 3 week timeframe that included 3 cities, over 750 design files and 1 amazing event in Las Vegas, Nevada. The future of Hockey is now and Adidas created serious noise with the hockey consumer as the new brand on the ice.