Pinklab.Co’s New Packaging System Keeps The Pink But Simplifies The Rest

Widarto Impact worked with Pinklab Co. to simplify the brand’s packaging system. While the pink-based packaging remained intact, the new, simple system leans into a type-driven design, making it easier for the brand to connect with its consumers. In addition, the updated design is much more digestible, legible, and easier for consumers to recognize the brand quickly.